Thursday, September 24, 2015

Why reputation on the Internet is important for renting apartments?

The first step in the journey begins with choosing destination. After that, something the majority of tourists devotes most of his time and attention - finding accommodation. One of the most important things in deciding is category of hotels or apartments. However, with the development of the Internet and global networks, perhaps even greater importance have impressions of guests who have already stayed in that accommodation. Today is very easy to comment, either positive or negative, and it remains written on the net and always available.

Guest impressions

People love to hear others' travel experiences, to see pictures, hear the impressions and recommendations. Not long ago, mostly other people, acquaintance, friends, or relatives did tell these experiences and stories. Today the situation is vastly different. People uses Internet, there are lot of portals, forums, blogs which are dealing with themes of traveling and tourism. They encourage people to share their impressions, to assess a destination, agency, hotels restaurants or apartments. And people use such opportunities with pleasure. They praise what is good, or warn on the negative side. For each destination, you will find recommendations for accommodation or restaurant that you should not skip, and a warning of what should be bypassed in a wide arc.

Such comments are, of course, quite subjective, but many agree that the personal experience is still more objective than the prospect of travel agencies. In this content, which users create online, owners of accommodation cannot directly influence. They have to focus in obtaining comfortable, clean and well-appointed apartment, which guest will praise and go back there again.

Take the initiative

What people involved in tourism can do for themselves and their business, is to actively participate in the creation of viral content. Every restaurant, hotel, apartment that wants to be competitive on the market must provide:

        good internet presentation (web site)
        online reservation system
        active participation in social networks - facebook, instagram, twitter
        rapid responses to inquiries and comments of guests

They have to try to make good photographs of their premises, because good pictures attract attention, likes and comments. It is important to interact with as many possible visitors on social networks, to answer their questions, comments and criticism. The only thing you must never do is to delete the comments you do not like. Instead, try to repair the service or promotion that guest was not satisfied. Be up to date, reply to emails, you show that you care.

What should not be done?

Embellish reality, uses Photoshop for photos, excessive use of superlative epithets. This approach quickly and easily could be negatively affected, because when people once realize that what is in the shop window is not even close to what you get in the store, shall cease to come. The tourism industry can not rule that any advertising is good, on the contrary.

Importance of internet community and reputation

Online community brings advantage, benefits and opportunities In one place, there are a lot of comments and feedback's, each of which can serve as a good business advice: what satisfied guest and what not, what is good in your offer, what attracts them, and which segment of business should be change or improve. With properly listening of the wishes and needs of guests, owners can always be one-step ahead of the competition.

The importance of online reputation in tourism is recognized by World Tourism Organization, who is considering introduction of this element for categorization of tourist services. Therefore we ought to follow trends and keep pace with the times and new features that brings the development of science and technology.


  1. Online reputation is important for business you want to be successful. It has a big importance in tourism, because people like to share pictures, comments, impressions... all the god things but also the bad thing on their trip.

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